HAPO present at the online conference “Doing business in Italy”
The Hellenic Aquaculture Producers Organization (HAPO), whose members maintain an important export activity in the Italian market, participated in the online event “Doing Business In Italy – COVID19 challenges & opportunities”, co-organized by the Office of Economic and Commercial Affairs (ISD) of the Hellenic Embassy in Rome and Enterprise Greece, on November 23.
The event centered around the distribution channels of the Italian market and the promotion of Greek products in Italy, aiming to inform potential Greek food exporters about the structure, particularities, difficulties, and requirements of this market.
Also present at the event were representatives of Italian companies in the supermarket, delicatessen and online commerce distribution channels, and Greek company MEVGAL.
Representing HAPO, Director of Communications & Public Relations, Ismini Bogdanou focused on the positive track record of aquaculture products in the Italian market, as it speaks to a true “success story” regarding the exports of Greek companies to Italy, and provided an overview of the comprehensive communication and promotion plan that HAPO has been implementing in Italy for the past two years. She also referred to the successes and difficulties that the organization was called to face and provided some useful tips for aspiring exporters in the Italian market.