For efficient coordination and planning of production, as well as ensuring that supply meets demand, the Organization takes measures aimed at:
• Promoting institutional reforms outlined in the Multiannual National Strategic Plan for the development of aquaculture, with an emphasis on establishing Aquaculture Production and Marketing Organizations (APMO).
• Improving available information among Organization members for better production and sales planning of main commercial species, facilitating rational production planning.
• Participating in joint working groups with producers from other European and third countries to exchange information on supply and demand trends in the markets of main commercial species.
•Developing and disseminating sustainable aquaculture practices, such as producing new species, environmental monitoring of Aquaculture Production and Marketing Organizations (APMO), and more effective management of cultivated fish stocks.
• Creating a national identity “Fish From Greece” for the products of its members.
Additionally, the Organization designs and implements a marketing strategy that includes measures such as:
• Identifying market requirements regarding quantity, quality, and product presentation.
• Exploring new markets and other commercial opportunities for its members.
• Facilitating dialogue and coordination with other stakeholders in the supply chain.
