{"id":3686,"date":"2023-11-13T11:57:29","date_gmt":"2023-11-13T11:57:29","guid":{"rendered":"https:\/\/fishfromgreece.com\/?page_id=3686"},"modified":"2026-11-02T09:25:35","modified_gmt":"2026-11-02T09:25:35","slug":"production-marketing-plan","status":"publish","type":"page","link":"https:\/\/fishfromgreece.com\/en\/production-marketing-plan\/","title":{"rendered":"Production &amp; Marketing Plan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3686\" class=\"elementor elementor-3686 elementor-207\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c98e4 e-con-full e-flex e-con e-parent\" data-id=\"c6c98e4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-558b7ec elementor-widget elementor-widget-html\" data-id=\"558b7ec\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/code.jquery.com\/jquery-3.6.0.min.js\"><\/script>\n<script>\n\/\/You can replace offset value from here\nvar offset = 300\n$(window).on('load scroll', function(){\n    \n    if( $(window).scrollTop() > offset ){\n        $('body').addClass('show')\n    }else{\n        $('body').removeClass('show')\n    }\n})\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a43e7cd e-con-full e-flex e-con e-child\" data-id=\"a43e7cd\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf57f2 elementor-widget elementor-widget-heading\" data-id=\"3bf57f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Production &amp; Marketing Plan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d86875d e-con-full e-flex e-con e-child\" data-id=\"d86875d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c68735 elementor-widget elementor-widget-heading\" data-id=\"4c68735\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In May 2018, HAPO was recognized as a Producer Organisation according to Ministerial Decision No. 397\/18235\/2017, as amended and currently in force. Since then, in accordance with the provisions of Regulation (EU) No 1379\/2013 and Ministerial Decision No. 123\/22078\/04.02.2019, it has been preparing the Organisation\u2019s Production and Marketing Plan (PMP). Following its approval by the competent national authorities, the Plan is implemented accordingly. Currently, HAPO is implementing the approved Production and Marketing Plan (PMP) for the period 2026\u20132027.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deaa6f0 e-con-full e-flex e-con e-parent\" data-id=\"deaa6f0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0b3594b e-con-full e-flex e-con e-child\" data-id=\"0b3594b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a50d2b elementor-widget elementor-widget-heading\" data-id=\"8a50d2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2018-2019 | 2020-2021 | 2022-2023 | 2024-2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f3970 elementor-widget elementor-widget-heading\" data-id=\"07f3970\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co-financing of the Multifaceted Action Network of HAPO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9b3b6 elementor-widget elementor-widget-heading\" data-id=\"3d9b3b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The current Production and Marketing Plan for the period 2026\u20132027 (PMP 2026\u20132027) constitutes a continuation of HAPO\u2019s approved Production and Marketing Plans for the periods 2018\u20132019, 2020\u20132021, 2022\u20132023 and 2024\u20132025. \u00a0It primarily focuses on measures and actions for the strategic development of better marketing of the production, preparation, and conduct of campaigns for product promotion, and improvement of product placement conditions in the market. Additionally, HAPO collaborates with the scientific and academic community for conducting studies and codes of good practices in implementing international aquaculture standards.\n\n <br>  <br> \n\nIt should be noted that the Production and Marketing Plans for the periods 2018\u20132019 and 2020\u20132021, as well as the actions implemented in 2022 under the PMP 2022\u20132023, were co-financed under Measure 3.4.1 \u201cProduction and Marketing Plans\u201d of the Operational Programme for Fisheries and Sea (OPFS) 2014\u20132020 (MIS codes of the funded projects: 5052049, 5161465 and 5201382, respectively). Furthermore, the actions implemented in 2023 under the PMP 2022\u20132023 and the actions implemented in 2024 and 2025 under the PMP 2024\u20132025 were co-financed under Action 2.2.1 \u201cProduction and Marketing Plans\u201d of the \u201cProgramme Fisheries, Aquaculture and Sea\u201d (PFAS) 2021\u20132027 (MIS codes of the funded projects: 6005064, 6019412 and 6049821, respectively).<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd01846 e-con-full e-flex e-con e-child\" data-id=\"fd01846\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a838c elementor-widget elementor-widget-image\" data-id=\"b4a838c\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1197\" height=\"1363\" src=\"https:\/\/fishfromgreece.com\/wp-content\/uploads\/2023\/11\/FishfromGreece-sxediop-paragoghs-image2.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4177\" alt=\"\u0391\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03c4\u03b5 \u03c4\u03bf \u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u03a0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 &amp; \u0395\u03bc\u03c0\u03bf\u03c1\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u0395\u039b\u039f\u03a0\u03a5 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7, \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03b7\u03c2 \u03b9\u03c7\u03b8\u03c5\u03bf\u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2.\" srcset=\"https:\/\/fishfromgreece.com\/wp-content\/uploads\/2023\/11\/FishfromGreece-sxediop-paragoghs-image2.jpg 1197w, https:\/\/fishfromgreece.com\/wp-content\/uploads\/2023\/11\/FishfromGreece-sxediop-paragoghs-image2-263x300.jpg 263w, https:\/\/fishfromgreece.com\/wp-content\/uploads\/2023\/11\/FishfromGreece-sxediop-paragoghs-image2-899x1024.jpg 899w, https:\/\/fishfromgreece.com\/wp-content\/uploads\/2023\/11\/FishfromGreece-sxediop-paragoghs-image2-768x875.jpg 768w\" sizes=\"(max-width: 1197px) 100vw, 1197px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-452bd9e e-con-full e-flex e-con e-parent\" data-id=\"452bd9e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9229775 e-con-full e-flex e-con e-child\" data-id=\"9229775\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c79d7b elementor-widget elementor-widget-text-editor\" data-id=\"0c79d7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">For efficient coordination and planning of production, as well as ensuring that supply meets demand, the Organization takes measures aimed at:<\/p><p>\u2022 Promoting institutional reforms outlined in the Multiannual National Strategic Plan for the development of aquaculture, with an emphasis on establishing Aquaculture Production and Marketing Organizations (APMO).<\/p><p>\u2022 Improving available information among Organization members for better production and sales planning of main commercial species, facilitating rational production planning.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u2022 Participating in joint working groups with producers from other European and third countries to exchange information on supply and demand trends in the markets of main commercial species.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a6a638 e-con-full e-flex e-con e-child\" data-id=\"5a6a638\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5019e5 elementor-widget elementor-widget-text-editor\" data-id=\"d5019e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2022<span class=\"s1\">Developing and disseminating sustainable aquaculture practices, such as producing new species, environmental monitoring of Aquaculture Production and Marketing Organizations (APMO), and more effective management of cultivated fish stocks.<\/span><\/p><p>\u2022 Creating a national identity &#8220;Fish From Greece&#8221; for the products of its members.<\/p><p class=\"p1\"><span class=\"s1\">Additionally, the Organization designs and implements a marketing strategy that includes measures such as:<\/span><\/p><p>\u2022 Identifying market requirements regarding quantity, quality, and product presentation.<\/p><p>\u2022 Exploring new markets and other commercial opportunities for its members.<\/p><p>\u2022 Facilitating dialogue and coordination with other stakeholders in the supply chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98e6c3d e-con-full elementor-hidden-desktop e-flex e-con e-parent\" data-id=\"98e6c3d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feeaf6a elementor-align-right elementor-fixed elementor-widget elementor-widget-button\" data-id=\"feeaf6a\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;mobile&quot;],&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.9 289.5l-22.2-22.2c-9.4-9.4-9.4-24.6 0-33.9L207 39c9.4-9.4 24.6-9.4 33.9 0l194.3 194.3c9.4 9.4 9.4 24.6 0 33.9L413 289.4c-9.5 9.5-25 9.3-34.3-.4L264 168.6V456c0 13.3-10.7 24-24 24h-32c-13.3 0-24-10.7-24-24V168.6L69.2 289.1c-9.3 9.8-24.8 10-34.3.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Production &amp; Marketing Plan In May 2018, HAPO was recognized as a Producer Organisation according to Ministerial Decision No. 397\/18235\/2017, as amended and currently in force. Since then, in accordance with the provisions of Regulation (EU) No 1379\/2013 and Ministerial Decision No. 123\/22078\/04.02.2019, it has been preparing the Organisation\u2019s Production and Marketing Plan (PMP). Following [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Fish From Greece | Production & Marketing Plan","_seopress_titles_desc":"Get informed HAPO's Production & Marketing Plan for Fish from Greece. \r\nLearn about our strategy for sustainable production and effective marketing.","_seopress_robots_index":"","footnotes":""},"class_list":["post-3686","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fishfromgreece.com\/en\/wp-json\/wp\/v2\/pages\/3686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fishfromgreece.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fishfromgreece.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fishfromgreece.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fishfromgreece.com\/en\/wp-json\/wp\/v2\/comments?post=3686"}],"version-history":[{"count":32,"href":"https:\/\/fishfromgreece.com\/en\/wp-json\/wp\/v2\/pages\/3686\/revisions"}],"predecessor-version":[{"id":14918,"href":"https:\/\/fishfromgreece.com\/en\/wp-json\/wp\/v2\/pages\/3686\/revisions\/14918"}],"wp:attachment":[{"href":"https:\/\/fishfromgreece.com\/en\/wp-json\/wp\/v2\/media?parent=3686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}